The fire's been lit at City House since 2007.
Nashville just needs to see it.
A marketing partnership built from your menu, your building, and your neighborhood. Nothing in here is a template, which means nothing in here could have been written for the restaurant down the street.
Nineteen years of story, told at a whisper.
City House doesn't have an awareness problem with people who know food. Nineteen years in Germantown, a James Beard win, eight nominations, and a Sunday Supper that's become a genuine Nashville tradition. The problem is that Nashville has added hundreds of thousands of people since 2007, and most of them found this city through hot chicken lists and rooftop bars. They've never heard the belly ham pizza story. They don't know a wood oven has been burning on 4th Avenue since before Germantown was a destination.
The story is already there. It just isn't being told at the volume the market demands now. Closing that gap doesn't require reinventing anything. It requires showing people what already happens inside that building every night.
One date worth planning around: December 2027 is your 20th anniversary. That's an 18-month runway to build the kind of momentum that makes an anniversary a citywide event instead of a caption. Everything in this proposal is designed with that arc in mind.
What I bring to the table.
Creative direction & strategy
A rolling 90-day content calendar built around your actual rhythms: seasonal menu changes, Sunday Supper, aperitivo hour, carry-out. Every idea tied to a business outcome.
Filming briefs & production
Shot-by-shot briefs for every shoot so kitchen time is never wasted. I plan around your prep schedule, get what we need, and stay out of the way of a working line.
Editing & content packaging
Short-form vertical video cut for Reels and TikTok, with versions sized for Facebook and YouTube Shorts so one shoot day feeds four platforms.
Posting & community
One to three posts per week depending on tier, captions in the restaurant's voice, hashtag and geo strategy, and same-day replies to comments and DMs on posting days.
Partnerships & events
A curated calendar of collaborations and vendor partnerships, researched, pitched, and coordinated by me so your team isn't fielding logistics.
Measurement
A baseline audit in week one, then a monthly report tracking the numbers that matter to a restaurant, not vanity metrics.
Built from studying what City House already does well.
The ones nobody else is walking in your door with.
These only work for City House, because they're built from City House. Anyone can pitch a giveaway. These come from your history, your block, and your oven.
Recipe Telephone
Tandy's whole philosophy started with a cornbread recipe passed down with no written version, mother to son, like a game of telephone. So we make that the format: Tandy teaches a dish to one of your farmers, the farmer teaches it to a regular, the regular teaches it to their kid, and we film every handoff. Then everyone eats the final version next to the original at Sunday Supper.
Why it can't be copied: it's your origin story turned into a series. Any other restaurant running this format is visibly borrowing your DNA.
The City House Answering Machine
A dedicated phone line where regulars, former staff, first-date couples, and farmers call in and leave a voicemail about what this place means to them. The audio becomes a content series, and the best messages get transcribed and printed for the 20th anniversary. Nineteen years of stories are sitting in your dining room every night. We just give them somewhere to go.
Why it can't be copied: the archive is the asset, and only you have nineteen years of callers. By December 2027 this is the emotional centerpiece of the anniversary.
Walk-Off Pizza
First Horizon Park is a short walk from your door. Any night the Sounds win at home, a carry-out special goes live for the postgame hour, announced the moment the game ends. It captures foot traffic already flooding your block 70+ nights a year, and it gives Sounds fans and local sports accounts a reason to say your name all summer.
Why it can't be copied: geography. You're the James Beard kitchen closest to the ballpark, and every order is trackable to the play, which makes the ROI math visible from week one.
Provable, not vibes.
Week one, I pull a baseline across every channel so improvement has a starting line. Then a monthly report covering:
- Follower growth, reach, and engagement rate by platform
- Video views and completion rates on flagship content
- Website clicks and reservation link taps from social
- Carry-out orders attributed through a trackable link or mention code
- Private dining inquiries generated
- Aperitivo hour and Sunday Supper traffic trends, using the daypart data you already pull from OpenTable and your POS
- Press mentions and earned media
- UGC volume: how often guests post about you unprompted
Every quarter we sit down, kill what isn't working, and double down on what is.
Three ways to set the table.
Rates below reflect a 3-month agreement. Term options follow.
The Playbook
The strategy engine, best if your team executes internally.
- Rolling 90-day content and campaign calendar
- 2 detailed filming briefs per month (shot lists, locations, talent notes)
- Curated event and partnership calendar with warm intros to 2+ partners monthly
- Creative direction on anything your team produces
- Monthly metrics report and a 60-minute strategy call
The Studio
Strategy plus production. I make the content and keep the channels alive.
- Everything in The Playbook
- 1 on-site shoot day per month
- 8 to 10 edited short-form videos and photo sets monthly
- Posting 1 to 2 times per week on Instagram and TikTok, cross-posted to Facebook
- Community management on posting days
The Full Table
The whole marketing function, part-time. Built for the anniversary runway.
- Everything in The Studio
- 2 on-site shoot days per month, including farms, events, and Sunday Supper coverage
- 14 to 16 edited assets monthly
- Posting 3 times per week across Instagram, TikTok, Facebook, and YouTube Shorts
- Full partnership execution: I pitch, negotiate, and run point on collabs and vendor events
- 1 quarterly campaign (aperitivo push, carry-out drive, private dining season, anniversary build)
- Quarterly in-person ROI review with ownership
Pricing that rewards runway.
I'm flexible on commitment, and the pricing favors time because content momentum compounds. Month five is worth more than month one.
| Term | Rate |
|---|---|
| Month-to-month | Tier rate + 10% |
| 3 months | Tier rate as listed |
| 6 months | 5% off tier rate |
| 12 months | 10% off tier rate |
Either of us can exit a longer agreement with 30 days written notice after the first 90 days. I'd rather earn the renewal than lock you in.
Rates cover my time, strategy, shooting, and editing. Hard costs (paid ad spend, print, event expenses) are billed at cost with your approval first, no markup. All raw footage and finished content belongs to City House.
From handshake to live content in three weeks.
Baseline audit of every channel, a look at your OpenTable and POS daypart data, and a sit-down with Tandy and the team to align on voice and boundaries (what's on camera, what's off).
90-day calendar delivered. First shoot day scheduled around your prep rhythm.
First content live. Partnership target list delivered with the first two intros in motion, plus one idea from the unconventional slate greenlit and in production.
First monthly report, plus the anniversary runway plan: what we build between now and December 2027 so the 20th lands as a citywide moment.
City House doesn't need saving. It needs volume.
What a 19-year institution needs is someone who treats its story with the care it deserves and the urgency this market demands. I bring the creative instincts to make ideas nobody else in this market is pitching, the production skill to execute them without disrupting a working kitchen, and the discipline to prove every dollar of it in a monthly report.
I'd love to build this with you.